VP, Ecommerce & Technology

Matt Mauldin

Matt Mauldin



Matt is the VP of Ecommerce and Technology for Backwoods at the corporate level where he manages backwoods.com and all of our systems for inventory, product management, POS and other technology needs. Prior to Backwoods, he worked for two major motorcycle companies rinning digital marketing, as digital marketing consultant, and in various advertising agencies. Matt is the Backwoods techie, but don't let that fool you. He's just as comfortable writing code and running digital marketing campaigns as he is in a tree stand or sleeping in a backcountry campground.

These days his passion is bird hunting. September 1st, the start of the Texas dove season, is an annual personal day off for Matt, and he spends it in a field between Eastland and Abilene with his 12-guage shotgun trying to get a limit of dove. During the winter, Matt hunts for Sandhill Crane, the "ribeye of the sky", and the occational goose in the Texas Panhandle. And when the weather gets really bad, you'll find Matt in a duck blind. "Give me cold, cloudy, wet and nasty weather... it brings the ducks in closer!"

A native of West Texas, Matt grew up in Midland where he learned to hunt, and fish, to run cattle, and to drive a tractor. Matt received his degree from Abilene Christian University in Abilene, TX. He lives near Fort Worth with his wife, Holly, and his daughters.

"If you want to go fast, go alone. If you want to go far, go together." - African Proverb

Q&A with Matt

What cool places have you been in the last few years? I love spending time in the Pandhandle of Texas. The views top of the Caprock Escarpment just can't be beat. I especially love a clear, cold nighttime sky - the lack of light pollution allows you to see the Milky Way.
If you didn't have to work, what would your perfect day look like? I'd start with a couple of breakfast tacos and a cup of coffee, quickly followed by a morning hunt. I'd jump right into some fishing for a couple of hours and take a nap during the hotter afternoon hours. Another hunt in the evening, followed by a steak and vegetables cooked over an open fire.
What's at the top of your bucket list? I want to spend a week or two on a catamaran in the Bahamas sailing, exploring the islands, and spear fishing for dinner.
Do you have any vices? Coffee. The stronger the better!
How many countries have you visited? Brazil, Mexico, Uruguay, Jamaica and Cuba.
What's the most important piece of gear you pack in your backpack? I've got to have a good water bottle with me. I probably overpack socks, too, but I don't ever regret it.
Biggest adventure you've taken? I spent a week in Cuba exploring the country, everywhere from Havana to Santiago de Cuba and many towns inbetween. I had dinner with a man who owned a little hill - it was probably a couple hundred feet tall and somewhat steep. He and his family farmed the hill and the meal they cooked was all grown on their land and harvested that day. We finished if off with a desert of sugarcane and pinnapple juice. It was absolutley incredible.


Matt manages all of Backwoods websites (like this one) and all technology for our retail stores and the head office. It keeps him busy, but he gets out on an adventure when he can.


Backwoods Corporate


Matt's Go-To Gear

  1. Lightspeed Image ID: 22215
  2. Fits Light Hiker - Crew
  3. Lightspeed Image ID: 36754
  4. Lightspeed Image ID: 24179
  5. Osprey Nebula Backpack
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